Otter Loyalty

Otter Loyalty is an all-in-one loyalty app built for Shopify merchants. Reward your customers with points, acquire new buyers through referrals, and recognize your best shoppers with VIP tiers. Create your loyalty program your way, and customize every detail to fit exactly how your business runs.

Turn customers into loyal fans

Otter Loyalty gives you everything you need to build lasting customer relationships on Shopify. Loyalty programs are one of the most effective ways to increase repeat purchases, acquire new customers, and grow your revenue without increasing your ad spend. From the first purchase to VIP status, every interaction becomes an opportunity to deepen engagement and build a community around your brand.

Every feature is available on every plan, with no paywalls hiding the tools you actually need. Start for free and scale at a price that makes sense for your business.

Useful links

Points Program

Drive repeat purchases with points

Reward customers every time they take an action that matters to your business. Points accumulate automatically and can be redeemed for discounts, free products, free shipping, gift cards, and more.

Customers can earn points for purchases, account sign-ups, birthdays, social media actions, product reviews, and more. You control exactly which actions trigger points and how many points each action is worth.

Referrals Program

Acquire customers through referrals

Your happiest customers are your best marketing channel. Customers can easily share a unique referral link, and both they and their referred friend receive a reward when a successful purchase is made.

Referrals reduce your customer acquisition cost and bring in buyers who are already warm to your brand, because a friend they trust sent them your way.

VIP program

Create custom VIP tiers

Recognize and reward your most valuable customers with VIP tiers. As customers climb through tiers based on their spending or points, they unlock exclusive perks and rewards like stronger discounts, bonus points multipliers, and more.

VIP programs increase the lifetime value of your best customers by giving them something worth striving for. They also make leaving feel costly, which means lower churn and stronger long-term loyalty.

FAQ

Is there a free plan?

The starter plan starts at 0$/month and includes 100 orders. There is a usage fee if you go over that threshold.

What kind of support do you offer?

Our team is available 5 days a week via email and always responds within 1 business day. Whether you have a quick question or need a hand with your setup, we're here to help.

Can I upgrade or downgrade my plan at any time?

Yes.

What loyalty programs are available?

Otter Loyalty currently includes four programs: Points, Referrals, VIP and Membership.